As Digimark 2.3 comes to an end, I find myself excited yet longing for more! Excited because I am proud of everything I have learned but also wishing there was more time… I have learned more in this class than any other class I have taken at Western and I can honestly say I enjoyed every bit of it. For a woman in her young 20’s that is supposedly born knowledgeable about the digital world, I have learned there is a never ending path to learning when it comes to digital marketing and unless you are willing to keep up with the times, no matter your age, you will become digitally irrelevant. My favorite topics that were covered are content, social media, coding, AB testing, and Database marketing. I loved learning about the benefits of different aspects of marketing such as great content and how it really can effect your marketing efforts or how every marketer needs to understand the basics of coding even if you have an IT team to generate the code for you– Having a rounded knowledge of what it takes to create all aspects of marketing is key to being a great marketer.
I truly loved learning about social media and its assistance to the digital world. Social media is here to stay and is constantly changing. It’s awesome how easily you can gain quantitative and qualitative measurements from views and interactions with your social media platforms. And how social media create a casual environment for companies to connect with its users.
A/B Testing was another interesting topic to me. I honestly wonder why more companies don’t use it. It seems like a great technique to perfect your website and your consumers digital experience!
Overall, I can’t pick a favorite topic. Every topic we learned about was interesting and relevant to today’s digital world. And I can’t wait to continue learning on my own, by finding blogs about the most current digital trends and checking mark’s twitter every once in awhile for the really cool advances in the digital world.
One of the best aspects of digimark 2.3 was the constant blogging. I’m not much of a writer but blogging twice a week has been an amazing experience and truly brought the topics we covered in class to life. While this was my first adventure with a blog-I am sure it will not be my last! From my first post back in April, I have written 10,170 words and I feel as though my reach, so far, has been pretty good!
And to top of all the amazing things I have learned this quarter, I have accomplished two certifications!